Reflections on Three Decades with Soltex

As Soltex celebrates our 30-year anniversary, we asked one of our longest-tenured team members to share her thoughts. These comments are from Susan Kovacs, Vice President of Sales.


“Thirty years ago, I embarked on my Soltex journey. To put it mildly, the early years were challenging. I remember a customer I had known for 12 years saying, ‘Susan, do you mean you want me to buy product from Soltex when you are only four people and a phone?’ When I told him we had TWO phones, his fears subsided. But with persistence, we survived. Today his company remains one of my largest accounts.


“I cherish time. Wasting it is not an option, so I wanted to focus my work on what I am passionate about. This was especially true when I spent much of my career traveling and missing time with my wonderful family. Soltex has been a labor of love and I have always been proud to be part of the organization. Our priorities are right where they should be—customer-centric but also placing great value on dedicated employees. This combination sets us above many larger companies who are inflexible in their rules. I will put our service up against anyone and we will outperform them any time.


“These successes don’t happen by chance but through the efforts of an owner who has always had a vision for the company. Tony Massoud [Soltex founder and Chief Executive Officer] has been a great leader and friend since 1980. I value this relationship. Many other talented professionals have contributed along the way, including Osvaldo Desvard, Dave Brandt, Ellie MacNair, Paul Spillman and Lynda Davies, to name a few. Soltex is thriving today because of all these people and I know we have a bright future with Glenn Bohny [Soltex President] at the helm. As for my career, I would not change a thing. Not many people can say that.”